McKinsey & Company - The influence of Generation Z—the first generation of true digital natives—is now radiating outward, with the search for truth at the center of its characteristic behavior and consumption
![New study reveals Gen Z's true influencers—and the implications for communicators - Agility PR Solutions New study reveals Gen Z's true influencers—and the implications for communicators - Agility PR Solutions](https://www.agilitypr.com/wp-content/uploads/2019/01/genz2a.png)
New study reveals Gen Z's true influencers—and the implications for communicators - Agility PR Solutions
![New study reveals Gen Z's true influencers—and the implications for communicators - Agility PR Solutions New study reveals Gen Z's true influencers—and the implications for communicators - Agility PR Solutions](https://www.agilitypr.com/wp-content/uploads/2019/01/genz2.png)
New study reveals Gen Z's true influencers—and the implications for communicators - Agility PR Solutions
![Gen Z, Explained: The Art of Living in a Digital Age: Katz, Roberta, Ogilvie, Sarah, Shaw, Jane, Woodhead, Linda: 9780226791531: Amazon.com: Books Gen Z, Explained: The Art of Living in a Digital Age: Katz, Roberta, Ogilvie, Sarah, Shaw, Jane, Woodhead, Linda: 9780226791531: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/61Si7f-BTLS._AC_UL900_SR615,900_.jpg)